Customer Acquisition | Abiola Oyajumo

How to Increase Sales Through Social Media Ads

1. Pick the Right Social Media Ads Platform for Your Business Goal2. Nail Your Audience TargetingExclusions matter as much as inclusions3. Creative That Stops the ScrollThe three components of a high-converting social ad creative4. Match…

How to Manage Multiple Marketing Campaigns

Customer Acquisition Growth Stratgey

Abiola Oyajumo

How to Manage Multiple Marketing Campaigns Across Channels and Still Get Results

1. Define One Primary KPI Per Marketing CampaignsThe KPI clarity framework2. Standardise Your Naming Convention and TrackingThe naming structure that worksTracking parameter consistency3. Centralise Your ReportingWhat to include in your centralised dashboardStructuring your Google Sheets…

Customer Acquisition

Abiola Oyajumo

Why Your Ads Not Converting (Even With Good Traffic)

You’ve done everything by the book, yet you’re still seeing your ads not converting. You’ve researched your keywords, set a healthy budget, and designed eye-catching creatives, but the sales just aren't coming in. If you're…

Customer Acquisition

Abiola Oyajumo

How to Reduce Cost Per Acquisition (CPA) Without Cutting Your Ad Spend

High ad spend with rising CPA is one of the most frustrating problems in performance marketing. Here's a systematic way to reduce cost per acquisition, without touching your budget. Why CPA Keeps Rising Even When…